About Us

Under the Patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, from the 17th and 18th of November, 2017 the largest exhibition of fitness in the Middle East, helping Dubai become the most active city in the world with the Dubai Fitness Challenge, with the full support and collaboration from the Dubai Sports Council.
The Fitness Expo Dubai is poised to be the largest fitness expo in the Middle East currently, with several major brands and athletes already roped in for exclusive appearances.
The main theme of the exhibition is health and wellness and it will be accessible to all – amateurs as well as professionals. More than 100 live shows and competitions linked to Fitness, Wellness, Mixed Martial Arts, Parkour, Muay Thai, Kung Fu for Kids, Bodybuilding, and seminars by the Top Athletes like Michelle Lewin, Jeff Seid, Mike O’hearn, Sadik Hadzovic, Mona Muresan, Ryall Graber and many more.

Some of our exhibitors from 2016 are Scitec, StrongSnax, Team Gat, 02Gym (Bader Boodai), 5% Nutrition, Labrador Nutrition, Fitness First, Chucky Cheese, Gym Time, Eric Favre (from France,



The Fitness Expo Dubai is set to be the World’s Largest Fitness Expo and provides businesses, brands and professionals the perfect opportunity to maximize their exposure, awareness and sales.

You can also head over the bookings page to book tickets or find out more about exhibiting and becoming a sponsor.

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Arif Mirza and the team have been working hard to position the Middle East’s Largest Expo in Dubai to the rest of the world so you can benefit from participation in the mega fitness event.

Arif Mirza
Founder / CEO
A great speaker is one who connects well with his audience; listening to Mr. Mirza is heart-filling and enjoyable for the mind. He is also a visionary who formulates a winning path towards launching successful ventures. His ventures and its success stories have been featured on BBC, CBC, CTV, Fox News, NBC, CNBC, Washington Post, New York Times, Profit Magazine and other media outlets across the world. Mr. Mirza is also a co-founder/investor in the following: Allainet Ventures: Directly.me, StepByStep.com, UniqueAuction.ae, DragToTop, MaybeNow and RealVentures
Aalia Mendoza
Head of Operations
Head of Operations

Israr Ahmad Rao
IT Manager
Israr Ahmad is responsible for planning, processing and performing all jobs in an efficient manner, design and develop systems making specific determinations about system performance.Achieves operational objectives by contributing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; determining system improvements and implementing changes.
Hunain Naseer
Digital Marketing Manager
Entrepreneur, Digital Marketer, Mentor, Chief Editor, WordPresser, Creative Writer, Lawyer, Gamer, Graphic Designer, Left-Handed, Meat Eater, Almost Human.
Ansa Rashid
Graphic Designer/Front End Developer/Wordpress
Logo | Web | UI/UX | Mobile | Graphic Design | Front End Developer. Interface designer and User Experience specialist for web, Android and computer screens. Front end developer for Bootstrap, HTML5, CSS3 and Javascript.
Uzma Mehtab
Senior Business Development Executive
A dedicated person to my work who has extensive background in managing and organizing events on a large scale. Don’t just take my words for it. Ask others to testify about my skills.
Rafia Malik
Media Creative | Graphic Designer | Video Editor
Able to bring innovative and creative ideas into reality through Graphic and video making skills. Works on Adobe Photoshop, Illustrator, Premiere pro and After Effects.
Adnan Nazir
Head of Sales & Marketing
A dedicated professional with over 12 years of customer service experience. Possessing a track record of helping manage projects and deliver exceptional standards of service. Highly motivated and successful in optimizing business and team potentials, whilst achieving goals. They call me Super Man you can Call me Adnan Nazir AKA AD